Local SEO Services
Earn Top Search Rankings
Local SEO services can ensure that your customers find you locally, and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic, and in turn, miss out on sales.
Local Search Engine Optimization (SEO)
Local search engine optimization (SEO) is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue.
Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results.
When potential customers search businesses like yours in their area, you want to appear at the top of results.
Ultimately, local SEO helps achieve top rankings so more people can find and contact you — and visit your local business.
Wondering how you rank at the top of search results? Keep reading for our list of local SEO services, designed to boost your online rankings.
Google My Business Listing
Hallmarks of local search, Google My Business listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “best pizza shop near me” yields the following results.
The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google My Business listings.
These listings contain key information like a company’s address, hours, website, phone number, and even images.
If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
Build Local Citations
In addition to claiming your Google My Business listing, you’ll also want to build local citations.
These citations contain information like your company’s name, address, phone number, and website.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.
Sites like BrightLocal can help you get started building citations, and local SEO services from companies like Panfila® can ensure your citations are updated and driving relevant traffic to your website.
Target Local Keywords
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.
Let’s look at an example.
If a dental practice in the Chennai area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Chennai Dentist” or “Award-winning Chennai Dentistry.”
In addition, the practice may consider creating some location-specific pages on their site. For instance, they could create a page for “Chennai Dental Services,” and highlight various dental services they offer to Chennai residents.
Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
